Supplier Altenar has appointed Charlie Williams as its new Commercial Director.

Williams has held executive and senior management roles within the software industry， as well as founding his own consultancy firm focusing on C-Level advisory.

At Altenar， Williams' responsibilities will consist of overseeing: the business's commercial strategy， the company’s specific regional tactics for marketing， lead generation， sales management and strategic partnerships.

Commenting on the new appointment， Dinos Stranomitis， COO and Co-Founder at Altenar， said: “I am delighted to welcome Charlie to Altenar and I am sure he will prove to be a great asset within the role of Commercial Director. Charlie has an entrepreneurial mindset and strong leadership skills.

"Being a creative strategist with excellent organisational abilities，poker contra pc I’m sure he will be able to connect the team at all levels to increase performance. His expertise and background across multiple roles will no doubt stand us in good stead globally and will strengthen our outreach as a leading sportsbook across a variety of markets.”

Williams， Commercial Director at Altenar， said: “I’m looking forward to getting started at Altenar and we have plenty of exciting plans ahead. We will maintain our global focus with continued efforts in fortifying our strong performance in Europe and LatAm， while also increasing penetration in the UK， Nordics， and North American regions.

“Our primary objective is to pursue business in regulated markets， while also supporting our growth in newly regulated jurisdictions. I’m also sure that we will also be exploring plenty more of the African market through potential strategic partnerships.”